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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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At present, the organization faces the strategic challenge, which is consumer loyalty and marketing. The marketing of an organization plays an important role for the ultimate success of the company. The mentioned strategic challenges possess enough potentiality to affect the entire business function of the organization (Collings 2014). Therefore, the higher management of the corporation should involve efficient strategy makers in order to implement potential strategies for solving the issues of the strategic challenge.